5.00(1 Ratings)

Email Marketing with Mailchimp, Leadpages and WordPress

Categories Marketing

About Course

This E-Mail marketing course is created due to the demand it has in the digital space as a marketing course.  A recent statistical analysis states that E-Mail marketing generates annual revenue of 48% in the marketing sector. This E-Mail marketing course will help you to make use of e-mail within your marketing efforts to promote your business products and services.
Show More


In the first section of this e-mail marketing course, you will learn about the basics of e-mail marketing and how to use it efficiently to reap the maximum results possible. How to make users create an account in your website and the impact it has on your e-mail marketing funnel in a positive way. In this e-mail marketing course, you will also learn about

  1. How a fast website makes e-mail signups a lot easier.
  2. Facebook ads with video to account signup make easy list building.

In the Second session of this e-mail marketing Course you will also learn about the instructor journey in e-mail marketing, the mistakes he made while doing e-mail marketing for his own brand. In this e-mail marketing course the instructor also talks about:

  1. How he earned $100000 via e-mail marketing.
  2. Delivering value through e-mail marketing.
  3. Mistakes he made while doing e-mail marketing.
  4. Website – the most crucial component of e-mail marketing.
  5. How to choose a service provider.
  6. How to collect e-mails effectively and testing them.

In the third session of this e-mail marketing course, you will learn about website basics for branding and building trust. This will be a short session with a series of two lectures yet deeply insightful. In this E-Mail Marketing Course, the instructor talks about

  1. What does one get in a websites basic section?
  2. Using Your name for the domain name as it stays the same.

In the Fourth Session of this e-mail marketing Course, the instructor teaches us everything about WordPress from beginner to advanced perspective. In this E-Mail marketing course, you will also learn about

  1. WordPress is the content management system
  2. Hosting providers that work great with WordPress
  3. The majority of the work comes from making the blog post worth reading.
  4. Starting by making signup forms on my website.
  5. Reasons strategies for a great website.

In the Fifth Session of this E-mail Marketing Course, the instructor also explains his learning while using Mailchimp for his e-mail marketing. He also hosts a special session on the technical issues he faced while using Mailchimp. This e-mail marketing course has a series of lectures that includes :

  1. Issues on account suspension and how to solve that.
  2. Templates to design e-mail outlines.
  3. Analysing reports in Mailchimp.
  4. API keys integrating with WordPress, leadpages.
  5. Adding users to Mailchimp.

In the Sixth session of this e-mail marketing course, the instructor also conducts a series of 10 lectures on sending e-mails and the technical aspect of that. The instructor also hosts a special session on Integrating plugins and optimising the websites.

In the seventh session of this e-mail marketing course the instructor how he builds landing pages before he builds a great WordPress website. Here you will also learn about

  1. Examples of squeeze pages, capture pages, registration pages in lead pages.
  2. How lead pages makes trial and error simple.
  3. Template for creating new landing pages.

In the Eight sessions of this e-mail marketing course, the instructor also explains about E-mail templates, sending first messages and reporting. The instructor also explains about Google Adwords for Remarketing.

I am sure that this course will lay a solid foundation for your career and will help you to stand out with exceptional skills among your peers. Start your learning here, practice consistently and become an expert in this domain with our e-mail marketing Course.



What I will learn?

  • Learn to Set up MailChimp email lists.
  • Learn how to market and profit from your growing email list.
  • How to Send impressive E-Mails.
  • Technical aspects of writing a Mail.

Topics for this course

Section 1 : How is this course designed to be useful for you?

  • 03:00
  • Lecture 2 : What is exciting that you can do with using course?
  • Lecture 3 : What am I doing a year later with my email marketing?
  • Lecture 4 : Having users create an account makes getting an email much easier!
  • Lecture 5 : A fast website makes email signups a LOT easier!
  • Lecture 6 : Facebook ads with a video to an account sign up make easy list building

Section 2 : May 2016 introduction and first steps.

  • Lecture 7 : What have I done with my own email marketing? $100,000+ earned via Udemy.
  • Lecture 8 : The most important part of effective email marketing is delivering value.
  • Lecture 9 : What mistakes have I made with email marketing? A lot!
  • Lecture 10 : Surprise! The WEBSITE is the most critical component of great email marketing.
  • Lecture 11 : Before collecting emails, I chose a service provider that meets my needs.
  • Lecture 12 : To effectively collect emails, I need help testing different forms and pages.

Section 3 : Website basics for branding and building trust.

  • Lecture 13 : What do you get in the website basics section?
  • Lecture 14 : For my domain name, I use my name because that stays the same.

Section 4 : WordPress

  • Lecture 15 : WordPress is the content management system I use to create my website.
  • Lecture 16 : 3 hosting providers that work great with WordPress for a low cost.
  • Lecture 17 : The majority of the work comes from making blog posts worth reading.
  • Lecture 18 : For my WordPress theme I picked one I liked from another website.
  • Lecture 19 : Starting by making signup forms on my WordPress website.
  • Lecture 20 : One more reason to have a great website- what do I usually do on a landing page?

Section 5 : MailChimp is the first email marketing service provider I used.

  • Lecture 21 : I am making my new list with MailChimp because that is how I made my last one.
  • Lecture 22 : MailChimp cost- free for under 2,000 subscribers!
  • Lecture 23 : Which MailChimp plan I am using?
  • Lecture 24 : Read the TOS before sending an email or get your account suspended.
  • Lecture 25 : Campaigns in MailChimp are emails I have sent.
  • Lecture 26 : Templates are the outlines I can use to send emails.
  • Lecture 27 : Lists are collections of email addresses I can send emails to.
  • Lecture 28 : Reports are where I see the results of my campaigns to lists.
  • Lecture 29 : Automation is where I can setup emails to be sent automatically.
  • Lecture 30 : API keys allow me to integrate with WordPress, LeadPages, etc.
  • Lecture 31 : How to add users to my MailChimp account to help with sending emails.

Section 6 : Sending Emails

  • Lecture 32 : How to create a new email list in MailChimp.
  • Lecture 33 : How to edit the text on the opt in email.
  • Lecture 34 : How to set the double opt in welcome offer page.
  • Lecture 35 : Using a page on my WordPress website to provide the offer redemption.
  • Lecture 36 : Forget about making the page ultra secret and handle problems as they come up.
  • Lecture 37 : Making the free offer in the same format as future offers.
  • Lecture 38 : Adding a Facebook conversion tracking pixel to my page.
  • Lecture 39 : Setting up conversion tracking with Google AdWords and
  • Lecture 40 : Using affiliate links with claiming the free offer.
  • Lecture 41 : Explaining what to expect next as a subscriber.

Section 7 : LeadPages is how I used to build landing pages before having a great WordPress website.

  • Lecture 42 : Examples of squeeze pages, capture pages, and registration pages in LeadPages.
  • Lecture 43 : LeadPages makes trial and error simple for building better email capture pages.
  • Lecture 44 : How I choose a template to get started with making a new landing page.
  • Lecture 45 : A simple test to make sure everything is working before continuing!
  • Lecture 46 : Power User Tips! Know what you need beforehand and test as soon as possible!
  • Lecture 47 : LeadPages pricing options.
  • Lecture 48 : Introduction to customizing templates and saving a landing page.
  • Lecture 49 : Managing integrations in Leadpages by connecting with an email provider.
  • Lecture 50 : Setting the thank you page as the conversion goal page in LeadPages.
  • Lecture 51 : Setting up a thank you page for double opt in.
  • Lecture 52 : An overview of my entire email system with ideas on what I need to create.
  • Lecture 53 : Building a landing page with another free offer for the email list.

Section 8 : Email templates, sending the first message, and reporting.

  • Lecture 54 : Live tutorial! Creating an email template to get opens and clicks to my website.
  • Lecture 55 : Review and preview of my simple email template.
  • Lecture 56 : Sending my first email to my new list using my template.
  • Lecture 57 : Understanding and reporting the results of my first email.

Section 9 : Google AdWords for Remarketing

  • Lecture 58 : Google AdWords is #1 for keeping users coming back
  • Lecture 59 : Thank you for finishing my email marketing class! What next?

About the instructors

Student Ratings & Reviews

Total 1 Rating
1 Rating
0 Rating
0 Rating
0 Rating
0 Rating
1 year ago
excellent one!!!!!

All Lurnweb courses come with

Material Includes

  • More than 4-hours of video lectures.
  • Lifetime access.
  • Certificate of completion.
  • 30-day money-back guarantee.
  • Self-paced learning.


  • No pre-requisites are required.
  • A laptop or PC with a strong internet connection.
  • Interest in learning.


Target Audience

  • Anybody interested to learn E-Mail Marketing.
  • Those who are interested in enhancing their skills.

Here are some more courses that you may be interested in

Still have questions? Have a look at our FAQs

Yes, all Lurnweb courses come with instructor support. Instructors have a duty to make sure that all queries related to course content are clarified.

Whether a course is free or paid, Lurnweb will always provide you with a certificate so that you can share your skills with the world.

Each course has different expiration dates, so this depends on a case to case scenario. You will be able to check the expiration date under the add to cart/buy now button for each course on their course page.

Lurnweb courses will always be on-demand. You will be able to immediately start learning once you successfully enrol.

Yes, Lurnweb guarantees a 14 day money back guarantee for anybody who is dissatisfied with their course purchase. No questions asked!

Courses will be accessible in your student dashboard.

You may message us in chat or email support@lurnweb.com for any further questions.

Want to receive push notifications for all major on-site activities?